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The fascinating rebranding strategies behind new names Rosemary Square, Lake Worth Beach and others

Exterior image of Rosemary Square, as mentioned in this article.

It’s not CityPlace anymore, it’s Rosemary Square. Lake Worth has become Lake Worth Beach. Brightline found its Virgin-ity. West Palm Beach’s Downtown Development Authority also is looking for a new presence...

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Free Thriving Art Exchange Virtual Town hall featuring Rickie Leiter, Elayna Toby Singer, Neil Capozzi

What’s it worth for a coastal city to add “beach” to its name? If you’re Lake Worth, plenty — you hope. On Tuesday, about 15 percent of voters in Lake Worth approved the...

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