Food is a common denominator that can bring families, friends and communities together. And eating out, whether for a quick bite or a more elevated special dinner, is one of life’s greatest pleasures. Everyone is always searching for their new favorite spot, and In Lake Worth Beach, a South Florida under-the-radar gem, the dining options are as diverse and inviting as the City itself, and its Community Redevelopment Agency (CRA) is launching a campaign this month that shines a light on this undiscovered “foodie paradise.”

The Find Your Flavor, Find It Downtown initiative showcases Lake Worth Beach as a vibrant culinary destination, with eateries for every budget and taste. Delicious cafes and bakeries (Carew’s Coffeehouse, Vincent’s French Bakery), complemented by award-winning, chef-led restaurants (Oceano Kitchen, Paradiso Ristorante). Caribbean and Latin American dining (Café Tecun, Victoria’s Pisco Lounge) that extends to global menus (Kanto Asian Street Food, the Dominican Spot). And of course, night-time bars and gathering spots (Igot’s Martiki Bar, Rudy’s Pub) and great lunchtime favorites (Lilo’s Streetfood & Bar, Dave’s Last Resort).

Photographs L-R: Dave’s Last Resort, Vincent French Bakery, Carew’s Coffeehouse, courtesy of CRA

“Our goal is to lift up the City of Lake Worth Beach,” said CRA Executive Director Joan Oliva. “You can experience the world through our unique downtown cornucopia of welcoming eating establishments. This restaurant scene is ripe for discovery or a second look – we wanted to make sure the world knows about us.”

The Find Your Flavor, Find It Downtown campaign’s marketing approaches are beautifully designed to spread the word near – getting locals out on the town for a convivial night – and far – attracting visitors from the rest of South Florida and beyond. There will be eye-catching street banners, postcards, all manner of digital and social media promotions, a building-sized painted mural in the heart of downtown, a completely wrapped circuit car that provides free local transit, and of course, a website. The CRA’s marketing and design agency, Jacober Creative, crafted the “360 degree” campaign, featuring a captivating, colorful tableau of a young woman on a moped riding through Lake Worth Beach with fantastical, oversized cooking ingredients.

For full information on the Find Your Flavor, Find It Downtown campaign, with a comprehensive listing of all the places to eat, drink and enjoy in Lake Worth Beach, one can visit the www.FindYourFlavorLWB.com page, already up and running. “We are the best of South Florida’s off-the-beaten-path town with a small-town feel. Lake Worth Beach is a very special place to eat, shop and enjoy,” concludes the CRA’s Joan Oliva.